Phase 2 (2003-2010) "Filmmaker and Entrepreneur"

When you have little children and you never see them because of work, or simply after a bad day, I think every creative occasionally dreams of living “a plan B”. I took this choice seriously and in 2004 I left the world of advertising to follow a big dream: to direct a feature film. I didn´t care much about producing it without money, I had worked hard on the script and wanted to get it finished as best I could. But in 2004 HD was still inaccessible. I think the result was a curious movie although the photogram was of poor quality. Nonetheless the movie was selected in 15 festivals and won 7 awards (Best Screenplay in Málaga (Zonacine), Best Actor in Peñíscola, Best Film and Audience Award in Viña del Mar). But above all, I achieved the most important objective: the film got released. The good news is that the film received good reviews but the bad news is that I lost money.

But in 2005 I had the luck to take advantage of the Spanish real estate bubble, creating a company specialized in Golf Resorts called the Wissmuller Project. I become a successful entrepreneur and I paid my film credit. In those years, real estate was a gold mine but in 2008 I was right there where the bomb fell: both real estate and advertising collapsed. In 2010 the Wissmuller Project closed. The good days ended.

Phase 3 (2010-Present) "re-start"

In a Curriculum Vitae it´s convenient to write only good things, but to be honest I have to say that the interlude between 2009 -2010 was a disaster. I think my ads had aged well, but in such a big crisis my reel was over 5 years old and this was not convenient. I had to start over again from scratch.

But then two projects rescue me: the first was a 3-year stint with the French agency W&Cie (Havas Group) working on the country brand of Angola. And the second project, was to work as a filmmaker at Lee Films, undoubtedly one of the best production companies in Spain.

In 2014 while working as a filmmaker, I met Saatchi & Saatchi, and in 2015 I returned to become Executive Creative Director of Saatchi & Saatchi in Sofia. I hope that this advertising Company has reserved its best moments for me.

During this time, mainly for budgetary reasons, almost none of my works have participated in Advertising Festivals. Only the short film "Merry Christmas" obtained more than 100 selections and 11 awards in the Circuit of Short Film Festivals.